Your key assets stay yours
Your website, your domain, and your data are in your name from day one. If you ever leave, you take them with you — nothing is held hostage.
The XTRA Package — For Dental Practices Only
All your marketing in one place, so your practice can actually grow
Website, SEO, paid ads, CRM, and postcard design — one team, one price, with your website, domain, and data in your name. 300+ practices and counting.
- 20 yrs
- Building dental marketing systems
- 300+
- Dental practices grown
- $90M
- Ad spend managed
- 1.5M
- Leads generated
- 26.2M
- Postcards mailed and tracked
- 95%
- Client retention
XTRA (GROW) Package
Six services, one team — less than one part-time hire.
Get My Growth Plan
Free, no obligation. Hans reviews every request personally.
For owners and office managers of operating dental practices
- 20 yrs
- Building dental marketing systems
- 300+
- Dental practices grown
- $90M
- Ad spend managed
- 1.5M
- Leads generated
- 26.2M
- Postcards mailed and tracked
- 95%
- Client retention
Switching agencies
Coming from another agency?
Most practices we take on are switching. Here's exactly what that looks like.
Your ad budget stays yours
Your ad spend goes directly to Google and Meta. We don't mark it up, and you control the budget.
Your current site gets an honest look
Bring your website to the call. If it's solid, we'll tell you — and optimize what you have instead of charging you for a rebuild you don't need.
No long-term contract
Month-to-month. We keep your business by producing results, not by locking you in. 95% of our practices stay.
Who is behind the XTRA package
We didn’t start as an agency. We started as a dental practice trying to fix our own marketing.
Xpress was founded in 2005 to market StarBrite Dental, our own family practice. We built the system on ourselves — StarBrite grew from $1M to over $12M in collections — and have run it for 300+ practices since.
Hans Hillestad
CEO & Co-Founder
Hans is the strategy side of Xpress. Bring him a problem — slow phones, a soft implant month, a front desk that isn't converting — and he'll tell you what actually fixes it, whether that's paid ads, SEO, a website rebuild, a funnel, direct mail, or a care-to-share card.
- Co-founded Xpress in 2005 out of a real dental practice
- Has run strategy calls with thousands of practice owners
- Straight answers, no jargon — the fix, not the upsell
Shawn Kimmel
COO & Co-Founder
Shawn runs marketing inside a working dental practice every day — StarBrite Dental. He has sat with the front desk, listened to the calls, and watched cases close, so he evaluates marketing the way an owner does: by production, not by clicks. He built the tracking Xpress runs on so every dollar is traced from ad to lead to booked, closed case.
- Runs marketing day to day inside StarBrite Dental, a live practice
- Grades campaigns on booked, closed production — not leads on paper
- Built the lead tracking and reporting standard behind every Xpress account
In their own words
Growth stories from the practices we work with
Real owners, real numbers — several of them have been with us five, eight, and ten-plus years.
Dr. J — Bardmoor Family Dental
Five years of growth with Xpress
Dr. Barry LeJeune
8+ year client — growth year after year
Dr. Soren & Nathalie Michaelsen — Dental Arts
What it's like working with Xpress
Dr. Monil Shah — Central Dental Associates
Building a practice through consistency
What practice owners say
Hundreds of dental practices. A 5.00 average rating.
We work with 300+ practices nationwide and keep 95% of them year after year. Here is what a few of them have to say.
D
Dr. Sharon Albright
Dental practice owner · 20+ years in practice
Nov 2024
If you are looking for performance, value and professionals who will partner with you in practice growth, XPress Promotion is the company for you. Despite previously dedicating at least three times more money, and much more time, for the same services with other companies, XPress has outperformed all previous competitors. My qualified new patient leads have skyrocketed as have my new patient numbers in just a few months.
D
Dr. Sukhjinder Thind
Dental practice owner
Jan 2026
Many firms may know how to drive results with Google marketing, but few combine that expertise with exceptional communication and a true commitment to their clients. Rather than deflecting or offering quick fixes, Xpress takes full ownership, analyzes performance honestly, and works alongside us to fine-tune strategy and execution. It genuinely feels like a partnership, not just a vendor relationship.
D
Dr. Kiran Sandhu
Dental practice owner
5 years ago
Used Hans and his team to build a new website for my dental practice. They did an excellent job. The interview to the final build went quicker than expected. His team is very professional and always an email away for a quick change to be made or to answer any question even to bounce ideas off of. I am in PA and had no issues working with them from out of state. Highly recommend.
See it in action
How the XTRA package turns every lead into a decision you can make
Shawn walks through the Universal Tracking Sheet — one of the key tracking tools inside our IMPACT lead-handling CRM — so you can see exactly which marketing produced each call, form, and text, and what happened next.
Want this running for your practice?
Get My Growth PlanWhat's inside the XTRA package
Six moving parts.One team running all of them.
No juggling vendors, no gaps between your website, your ads, and your follow-up.
One-time set up fee — $3,000
$3,000/ month
Website Design
A conversion-built dental website, designed around your brand and your patients.
Webmaster / Hosting
Your site stays fast, current, monitored, and compliant — without you chasing anyone.
SEO Foundational
Get found for the treatments you actually want to do, in the area you actually serve.
This package builds a strong SEO foundation with keyword research, competitor analysis, and tailored strategies to rank for high-traffic, high-value keywords.
Pro Paid Ads Management
Ads run by a dedicated in-house paid ads team, tuned weekly to your cost per new patient.
Strategic, effective ad management that drives conversions and optimizes your ad spend. Advanced targeting plus ongoing optimization means campaigns that deliver measurable results.
*Text and call service charges will apply.
IMPACT — Lead-Handling CRM
Every call, form, text, chat, and review in one login, with follow-up that runs itself.
IMPACT is our all-in-one CRM for handling the leads your marketing produces — texting, reviews, chat, campaigns, and reporting in one login, so nothing falls through the cracks at the front desk.
*Text/call service charges will apply.
Initial Postcard Design
Design included — printing and postage sold separately.
How it works
Three steps to a simpler marketing setup
1
Book your discovery call
A short, no-pressure conversation about your practice, your market, and your current marketing.
2
Get your custom growth plan
We map exactly how the XTRA package applies to your goals, your area, and your competition.
3
We build and run it
One in-house team handles your website, SEO, ads, IMPACT CRM, and postcard design — and reports on all of it.
Questions
Answers before you book
- You keep it. Your website, domain, and data are in your name from day one. If you ever move on, they go with you — nothing is held back.
XTRA (GROW) Package
Set Up Fee — $3,000
$3,000/ month
Everything above included. No separate vendors, no surprise add-ons. Printing and text/call service charges billed separately.
Get My Growth Plan
Free, no obligation. Hans reviews every request personally.
For owners and office managers of operating dental practices
Tell Us About Your Practice
Submit the form and Hans will reach out to you personally.
No obligation. No pressure.
Hans personally reviews every request. Expect a response within one business day.
For owners and office managers of operating dental practices